Clubhouse: One of the best platforms for the cannabis industry


Clubhouse, the new interactive social media platform is the buzz of the moment.

A strictly by invitation platform (as the platform is still in beta testing stages), the app has exploded on the social space, with the invites being a scarce currency.

Clubhouse is quite unique in that unlike the regular modes of interactions on social spaces, Clubhouse has introduced a novel method that makes connecting on the platform feel like having a conversation in your home with close friends.

Clubhouse methodology focuses solely on live, in-real-time speaker sessions in “drop-in audio” rooms. Rooms are segmented based on their subject topics and there is an audio room for almost every topic there is, with cannabis maintaining a firm feature.

Clubhouse for Cannabis

Clubhouse’s “drop-in audio rooms emulate speaker sessions. In the case of the cannabis industry – digital smoke sessions.

Part of the reason for Clubhouse’s appeal to the cannabis industry is that it is a safe space, primarily because its community guidelines do not actively discriminate against cannabis terms like other social media platforms.

Other social platforms have strict rules against cannabis industry conversations but Clubhouse welcomes it, thus, providing a safe space for cannabis to engage in in-person conferences, events, and networking possibilities that are impossible on other platforms and physically due to the current Covid-19 situation.

“For cannabis entrepreneurs, this is a dream because we all know how it feels to be censored on social media by big tech companies such as Instagram, Google, and Facebook,” says Martine Francis Pierre, President and Founder of Cannalution.

“I also genuinely believe drop-in audio is the next wave of social media this decade,” says Francis. “I love that followers do not matter on Clubhouse.

I also love the fact that I don’t have to feel pressured to be dolled up to go live. I can engage with a whole community whenever I want without beautifying my profile like Instagram.”

Engaging with a Weed Theme on Clubhouse

Some of the most popular rooms for cannabis entrepreneurs include “The Smoking Section”, a room with 11.5k members that meets at 4:20 p.m. PST on Wednesdays (hosted by High Times).

There is also “Smk Brk” for women who love weed, “Cannabis”, with 217 members and focusing on networking, storytelling, and plant medicine.

Another popular room is “How to Get into the Cannabis Industry” with 2.5k members that meet at 4:20 p.m. EST and PST on Fridays. Green Street also hosts “Donuts and Pizza” on Friday mornings.

The rooms orbit discussions on cannabis licensing, marketing, policy, cultivation, equity, feminism, and everything in between.

The action on Clubhouse happens in media res: You have to join the rooms during their scheduled times. People can come and go within the time frames, giving users the option to “leave quietly” when they want to digitally walk into other rooms. Each room has a moderator who can “tap in” new users to speak.

If you have something to say, Clubhouse is a good place to say it.

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